Boca Raton SEO Company
Optimization Guy is a Boca Raton SEO company run by George Forlenza, a digital marketing and SEO consultant who built his career in New York.
I was getting websites to the top of search results before most people knew what SEO meant. I spent decades learning what actually works, helping New York businesses succeed online. In 2024, I moved to Boca Raton full-time, and now I bring that New York–quality SEO experience to businesses in Palm Beach and Broward counties.
When people search for your business niche, I make sure they find you.
How Boca Raton businesses get found online
Updated November 2026. If you want your phone to ring more, you can do a lot of this yourself. Here are the 5 things that matter.
- Get into the top 3 on the Google map. In my experience, it's the #1 way to get your phone ringing. Whatever people search for locally, those three map listings get most of the calls. Learn how to get into the top 3: read the article.
- Get your business known by Google's AI. When the map doesn't show at the top of Google, an AI answer often does, and it names businesses. If Google's AI doesn't know you, it recommends someone else. Learn how to get recommended by AI: read the article.
- Get your website to the top of Google and Bing, organically. Organic means the regular results below the ads and the map, where you don't pay for each click. It's the traffic that keeps coming month after month.
- Stay active on social media. Before people call, many check whether you're real and still in business, and an active Instagram, Facebook or TikTok answers that. AI platforms notice that activity too. You don't need every platform, just the ones your customers use.
- Ads are the expensive shortcut. If you're in a rush, paying for ads gets you seen fast, and sometimes you need that. But the day you stop paying, you disappear. I don't like short-term fixes; I'd rather build you a long-term solution. Get steps 1–4 right and you won't have to spend your hard-earned money on #5.
20+ years in SEO. I still do the work myself.
If I take you on as a client, you work with me directly, never an account manager or less experienced staff.
I didn't learn SEO from a course. I learned it by doing: in 2002, three years before YouTube existed, I built a kitesurfing video site right here in Boca Raton called KiteFlix.com and ranked it as the top kitesurfing video site in the world. That trial and error taught me how to get found online. The full story is on my About page.
Any web developer can build a nice-looking website. But a website nobody can find is a billboard in the desert. Design keeps people once they arrive; SEO is what brings them to the door.
"The Optimization Guy turned my bed and breakfast into a successful website at the top of Google and booking rooms online."
— Pam Hoveling
"At first I was skeptical of Google optimization. I was pleasantly surprised at the amazing effect it has had for my business."
— Michael Allen
"The new website totally turned my business around."
— Scott Thompson
SEO services in Boca Raton
Local SEO and Google Maps
Get into the top 3 on the map and climb the organic results. Includes Google Business Profile optimization, a review strategy and your local listings.
See SEO services ›Web design
Fast, secure websites built to rank and to make calling one tap. One fair fixed price. You own it.
See web design ›Free Local SEO Check
Tell me about your business and I'll show you where you stand on Google and Maps, and what's holding you back.
Get the check ›Need more customers? Call the Optimization Guy.
Serving Boca Raton, Delray Beach, Boynton Beach, Deerfield Beach, Parkland, Coconut Creek and the rest of Palm Beach and Broward counties.