Flagship service
AI Search Optimization — AEO, GEO, AIO… whatever they wanna call it, I do it.
I'm George Forlenza, the Optimization Guy, and I've been getting websites to the top of searches before they called what I do SEO.
The industry hasn't agreed on a name yet. You'll see AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), even LLMO (Large Language Model Optimization). Your customers don't use any of those words. They just ask ChatGPT "who's a good flooring contractor near Boca Raton?" — and either you're in the answer or you don't exist.
The foundations are still SEO. The venue is brand new. The Ask-AI generation is here: ChatGPT already answers a large and fast-growing share of the questions people used to type into Google. Google isn't going anywhere — its Gemini is racing to answer questions instead of listing links — and Copilot, Perplexity, Claude, and Grok are all in the recommendation business now. The way customers find businesses is shifting. Don't miss it.
Beware of the AI SEO "silver bullet" sales pitch
Most "AI SEO" agencies use AI tools to automate traditional Google SEO — AI-written articles, AI social posts, even entire AI-generated websites. That's fast, easy money for them, not for you — and carelessly built AI content can torpedo your rankings.
I do something different with AI. I build websites strategically engineered so AI search engines can read them, understand them, and trust them — so when your customers ask AI who to call, the answer is you.
What's actually changed
The numbers, not the hype:
- Roughly 68% of Google searches now end without a click (Search Engine Land, 2026) — the answer appears on the page, and nobody visits anybody's website.
- When Google shows an AI Overview, clicks to the traditional results below it drop by roughly 58% (Ahrefs, 2025).
- Close to a third of Americans are expected to use generative AI search this year (Deloitte, 2026).
None of that means Google is dead — far from it. Google still runs the largest search index on Earth and answers billions of questions a day. The game didn't end; it grew a second board. I play both.
What I actually do
- Make your business machine-readable. Structured data (schema) that tells AI systems plainly who you are, what you do, where you serve, and why you're credible. Machines get numbers; humans get a story. Same facts, two renderings.
- Answer the questions your customers ask. AI engines assemble answers from content that actually answers things. I build and shape yours so it's quotable — the source, not the also-ran.
- Build the trust signals AI checks. Consistent listings, real reviews, credible mentions. AI engines are skeptical readers; I give them receipts.
- Keep your regular SEO strong. AI answers are built largely on top of ordinary search infrastructure. The foundation still counts — see SEO.
- Measure it. Where you appear in AI answers today, tracked over time. No black box.
What I won't promise
A guaranteed spot in anyone's answer. Nobody controls ChatGPT or Google — anyone guaranteeing placement is lying to you politely. What I control is the work: making your business the easiest credible answer to choose. That's the whole strategy, and it's a good one.
One prerequisite
This work needs a modern foundation. If your website predates AI search, start there → AI-Optimized Websites. I don't optimize old sites — for the same reason a good roofer won't shingle over rotten plywood.
Find out where you stand first.
The free AI Visibility Check shows exactly where you appear in AI answers.