1. Information Gathering
In this first step of the SEO process we will LISTEN to you and your company objectives, identity branding and business goals. We gather information about your website’s content and create a
master file containing company identity elements for the visual design such as logo, fonts, colors, and pictures.
2. Keyword Research
Keyword Research is the foundation for search engine optimization. Intelligent analysis of the search terms potential customers use to find your business niche on the
internet is vital for success.
3. Competitor Research
Researching a competitor’s website is one of the
smartest ways to strategize how to rise above them. Your
competition sets the bar and tells us how hard we will
have to work to get you to the top of search engines.
An intelligent analysis of the top ranking websites in your
business niche is an important part of our overall SEO
Strategy for your website.
4. Site Structure
Creating an organized structure that enables users to
understand the information you are conveying in a natural,
flowing way, so user can easily navigate your website with
intuitive steps. Infusion of keywords into URLs, navigation
tabs and titles.
A Site Map of your website’s structure will be
created including menus, submenus, popups, mouse-over
messages and contact forms.
5. Visual Design
Yes, people do judge a book by its cover and web pages too. An appealing visual aesthetic draws in a visitor and makes them want to see more. We take it a step further than most web designers who follow smart design principles and ideals.
We keep ROI (Return on Investment) at the forefront of every website we design and build. If we design a website for you
it will not only look fantastic, it will help your business grow.
6. SEO Server Deployment
Many people do not realize that hosting a website on a
server optimized for search engines is an integral part of
SEO success. Website load-time is a factor in search engine
ranking algorithms, as well as server security, “trust” and
reliability.
Discounted or “shared” server plans may cause
your website to be penalized if the other websites sharing
your server are not following Google’s Best Practices
Guidelines and Rules. OptimizationGuy high-speed servers are optimized for performance, trust, security and reliability.
7. Concept Execution
Installing and configuring WordPress CMS, our custom programmed
SEO friendly Theme, customized for your website, and
plugins installation and configuration, and also special
plugins development based on your website needs, and
build all necesary features specific to your website. The site
is built out, privately, behind a secure firewall where proper
Administrators and Staff can login to work on and review
during this process. During this phase we make all the
changes our client’s see fit before the site goes public. This
includes utilizing all the keyword and competitor research
so that each page is optimized to it’s maximum potential for
search engine indexing success.
8. Website Launch
Releasing the website from behind its privacy cloak and
launching it live on the internet. This step also includes:
-
Submitting a Site Map to all the major search engines to
expedite indexing of optimized web pages and mixed media
content. - Install, configure and test Google Analytics.
9. Training
Training offered to client and staff how to use the new website’s Content Management System and Google Analytics tracking software.
10. SEO Website Management & Services
Monthly Website Management Services include: Hosting
on high-speed SEO Server and email management with
24/7 – 365 guarantee reliability, Off-Site SEO link-building,
Social Media Management, press releases and promotional
campaigns.